Sell on Wayfair
As part of a $600 billion total addressable market, Wayfair is undoubtedly a reliable platform for giving your sales program an easy and effective motion. Unlike other e-commerce platforms in the market, Wayfair can be easier for sellers to get a steady grip on their sales and scale their profit.
Wayfair offers a less competitive market, which does not take much time to rank your products. However, low competition is not limited to opportunities; instead, it increases the earning probability and makes your selling rates high.
This article will talk about how you can sell your products on Wayfair in 2021 with an adequate profit. But before jumping into the process, let’s have a quick idea of what is Wayfair and how effectively it works:
Wayfair is a well-known company that sells furniture and other home goods. The e-commerce company was founded in 2002. It works with more than 11000 global suppliers to offer more than 14 million items.
With their most popular marketplaces, Wayfair offers its services in Canada, the United States, and the United Kingdom, where they attract many potential customers, which gives sellers a global platform to sell more to scale their profit.
Why Choose Wayfair?
Target Customers
Wayfair is the best place for consumers to find home goods that make their residences beautiful and just to their liking. Anyone who wants unique decor for their house will perfectly fit the audience base.
And still, there is one demographic that Wayfair targets explicitly. Wayfair elected Kelly Clarkson in 2020 to be their brand ambassador, and they have integrated part of their “Home: You got this” campaign into her show, “The Kelly Clarkson Show.” This was because Kelly Clarkson aligns with and appeals to the target audience – 45 to 55-year-old women.
Niches
Their product listings target every room in a typical house: bedrooms, bathrooms, kitchens, living rooms, etc. As a customer, you can find beds, showers, and baths, pillows and sofas, and lighting. They also offer furniture for babies and kids, and even pets on Wayfair.
Costs & Fees
You don’t pay anything to be a Wayfair “Partner.” Most e-commerce platforms take a percentage as a transaction fee out of your order, but not Wayfair. Wayfair operates on the wholesale cost model, which means they will set a higher retail price on their site and pay you the wholesale price of your products to you. They make a profit on the margin.
Wayfair Services
Logistics – They have a world-class shipping network that takes products from factory to front door.
Merchandising – Their revolutionary 3D imaging technology brings your products to life.
Advertising – Wayfair’s intelligent ad services connect you to just the right customers.
Training – You can master the essentials for success at Wayfair Academy.
Frequently Asked Questions
Are there fees when I sell on Wayfair? No. Wayfair doesn’t take a percentage of suppliers’ sales like other traditional e-commerce retailers. They operate on the wholesale cost model, meaning they pay their suppliers the wholesale cost of their items and set the retail price.
What if I have questions once I start selling? They’ve built an extensive library of help content available throughout Partner Home and in resource centers like Wayfair Academy. Also, they have dedicated support teams to help answer any questions you have about the onboarding process and beyond.
Do I pay for shipping? No. Wayfair operates on the drop-ship model, so they send the customer order to your warehouse, then you pick, pack, and prepare to ship the product directly to the end customer. Wayfair arranges and pays for 100% of the shipping cost.
What is drop-shipping? Drop-shipping is Wayfair’s primary method of fulfillment. A customer orders your product on their site, and they send the purchase order directly to your warehouse. You then pick, pack, and prepare to send the order directly to the customer.
Contact websiteTOON to Sell on Wayfair Today!
Do you want to learn more about selling on Wayfair? Call 647-987-8780 or email info@websitetoon.com for additional information.
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