Sell on Home Depot
Home Depot is on your list if you have a tool or home improvement product and are looking for retail distribution. Home Depot has over 2200 stores in the United States, Mexico, and Canada. Increasing your success in getting your products and building materials on Home Depot’s shelves is probably a top priority. There is no ‘secret’ on how to sell to Home Depot, but there are some steps that will increase your chances of success.
Home Depot is not your average retail outlet. They have shoppers with specific needs. You need to focus on these needs. For example, almost 40% of sales in the big-box chains are made through home improvement professionals. DIY-ers.
Don’t mistake thinking that all big boxes are the same. There are differences between a Home Depot and a Lowes shopper. The differences may seem like subtle differences, but they are essential. Ask yourself does your product fits better at one or the other.
websiteTOON specializes in helping suppliers sell their merchandise in Home Depot stores. Contact us today for help!
Is Home Depot Looking for Your Product?
With any sales pitch, you will need to research what Home Depot wants from its suppliers to help you stand out above others vying for a spot. websiteTOON’s first step is to send in a new product submission. Home Depot has a specified web page. Besides filling out basic information about yourself, this is a time to make a stellar first impression of your product.
New Product Submission Form
This form acts as a resume for your product, so it’s essential that the Home Depot staff members reading your submission form understand what your product is, how it’s used and what needs it fills for their customers. Your product needs to look good on paper, or you’re hurting your chances of getting to discuss your product with the decision-makers. Home Depot conducts its entire application process online for its suppliers. It’s vital to put time and effort into every form you submit to the Home Depot.
Compliance
Also, before you send in your form, make sure your business complies with all local, state, and federal guidelines regarding environmental, insurance, and labor standards. Home Depot does not work with any suppliers in violation of these regulations, even if the company likes your product. You can send copies of product photos, service licenses, and other supplementary materials you think are best to help explain your product to the decision-makers at Home Depot. Working with websiteTOON will help expedite this process.
Questions You Need Answers to Before Selling on Home Depot
It will help you to be ready to answer these questions before applying to sell at Home Depot.
Is a current or future need being answered by your product?
Is Home Depot the best outlet to put your product in?
What are your product’s properties and characteristics that distinguish it from others?
Are you ready and prepared to handle the boost in production?
Are you financially able to handle the boost in sales when you have to pay for expenses several months before you are paid?
Do you qualify for the Supplier Diversity Program?
Other tips websiteTOON advises are:
- Make an Appearance in the National Hardware Show
Home Depot, along with many other hardware and home outlets, regularly attends this function. Showcasing your product or building materials in this show will allow you to network and gather contact information from associates and buyers.
- Check your Application Twice
You have one chance to make an excellent first impression. Triple read and refine your application before you submit it. When buyers decide on accepting new vendors, they usually do not review applications more than once. Prepare yourself for success and expect a significant increase in product distribution, and this starts with a flawless application. websiteTOON helps with all seller applications.
Contact websiteTOON to Sell on Home Depot Today!
Do you want to learn more about selling at Home Depot? Call 647-987-8780 or email info@websitetoon.com for additional information.
websiteTOON also offers Costco Marketplace consulting, Wayfair consulting, Lobslaw consulting, Rona consulting, Lowes consulting, Alibaba consulting, and Alibaba Express consulting.